Forbes Medi-Tech Announces New Agreement with Del Monte
For Philippines and India
KEARNY, NJ — Forbes Medi-Tech has signed a three-year license and supply agreement with Del Monte Pacific Ltd. wherein Del Monte will have the exclusive right to manufacture and sell food and beverage products featuring Forbes’ Reducol® throughout the Philippines, India, other Indian subcontinent territories and Myanmar with provisions for Reducol®-containing product expansion into other agreed markets.
This contract represents a mutually rewarding business association with Del Monte, which in December 2009 launched a pineapple juice product featuring Reducol, in 240 ml single servings. A popular TV commercial for Del Monte’s Heart Smart Tetra-Pak notes that “one out of three Filipinos aged 20 and older have borderline to high cholesterol.”
“Asian consumers are ‘hungry’ for nutraceutically enhanced foods and beverages and appreciate the convenience and taste such products also afford them,” comments Laura Wessman, Senior Vice President, Operations, Forbes. “Del Monte’s Heart Smart fits the bill. We anticipate other innovations stemming from this partnership.”
Reflecting Forbes’ commitment to social responsibility and long-term partnership, Wessman also announced that Forbes has made a charitable donation of $1000 to Typhoon Bopha relief efforts. Reducol® is a unique ingredient containing plant sterols and stanols, commonly known as phytosterols, which have been clinically proven to significantly lower Low Density Lipoprotein (LDL) or “bad” cholesterol. The ingredient does not change the sensory properties of foods, and can be formulated alone, or in combination with other active ingredients, for dietary supplements.
“Reducol® has been incorporated into a variety of foods – including yogurts, yogurt drinks, processed cheese, milk drinks and spreads – offering consumers a variety of dietary choices to help support their LDL cholesterol levels,” Wessman describes.
About Forbes Medi-Tech Corporation
Forbes Medi-Tech Corporation (Forbes) is a life sciences company dedicated to the research, development and commercialization of innovative products for the prevention and treatment primarily of cardiovascular disease (CVD). Forbes is a division of Pharmachem Laboratories, Inc..
About Pharmachem Laboratories Inc.
Pharmachem Laboratories, Inc., Kearny, NJ, is a family of companies specializing in the manufacture and supply of custom and branded nutritional ingredients, as well as process services. The company is a NOP-Certified organic handler and processor, operating 10 manufacturing facilities in the U.S. It is also cGMP compliant, producing a variety of ingredients—
vitamins, minerals, herbs and botanicals—under strict quality control. For further information call 800-526-0609, or visit www.pharmachemlabs.com